# Here is your email marketing content calendar - Date: 2023-07-31 - Category: Best Practices / Campaigns - Canonical URL: https://www.cakemail.ca/blog/post/here-is-your-email-marketing-content-calendar - Language: en-CA Creating an email marketing content calendar helps you keep track of your content, ensures that your content is relevant and engaging, and allows you to plan ahead. Having a content calendar can help you avoid the last-minute scramble to develop ideas and helps your email marketing campaigns be more successful. ## **What is an email marketing calendar?** An email marketing calendar is a tool that helps you plan, schedule and execute your email marketing campaigns. It includes all the important dates and deadlines for your campaign and can also include information about your target audience, content, and goals. A well-planned email marketing calendar can help you stay organized and on track, ensuring that your campaigns are successful. In addition, it can also help you measure the results of your campaigns and make necessary adjustments. Ultimately, an email marketing calendar is a valuable tool for any business that wants to develop and implement effective email marketing strategies. ## **Why is an email marketing calendar important?** There are several reasons why an email marketing calendar is important. Here are a few of them: * It helps you keep track of your send dates and ensures that your content is timely and relevant. * Mapping out your email strategy in advance can ensure that your messages align with your overall marketing strategy. * It can help you avoid sending too many emails in a short period of time, which can lead to subscribers feeling overwhelmed or unsubscribing altogether. * It helps you keep your email list engaged. * It ensures no surprises or forgotten dates that could lead to missed sales or business opportunities. * By knowing exactly how many emails you will send out and when you can budget better and know your email marketing spend for the entire year. This also helps you to optimize your team resources. In short, an email marketing calendar can help you stay organized, stay on schedule, and keep your subscribers happy–oh, and make more sales! ## **How to create an email marketing calendar** The first step to creating a strong email marketing calendar is to look at a regular calendar. By taking a gander at what's coming up within your chosen time frame (we suggest a year, but you could also do it quarterly or even monthly), you can identify different days you'll want to plan around. ### **Essential holidays** These are the holidays that are celebrated by a majority of the population. In many parts of the world, these are holidays like Christmas, New Year's, Independence Days, Easter, Halloween, etc. Basically, the big ones. ### **Optional holidays** Optional holidays aren't the days we typically have the day off of work for, but they can still be important to different companies. These are days like Mother's Day, Earth Day, Flag Days, and more. ### **"Fun" holidays** Who hasn't uttered the phrase, "There's a holiday for everything these days!"? Well, the truth is that there is a holiday for just about everything. From hot dogs to chocolate to wiener dogs–if there's something worth celebrating, there's a day on the calendar to celebrate it. Sure, most of these can be ignored, and not all require a full-blown out campaign. But, what makes these holidays fun is that companies can do something special for them. For example, if you're a dog-grooming business, then you might want to find every dog-specific holiday you can and offer discounts for owners of that particular canine. A pizza place? Then you may want to circle Thursday, February 9, 2023, on your calendar because that's National Pizza Pie Day. ### **Important sales days** Black Friday, Small Business Saturday, and Summer Clearance Days–these are all examples of important sales days that happen throughout the year that the public can expect and that many spend their cold hard cash during. Find the important sales days for your company and make sure to hit each one to help drive revenue. ### **Company-specific days** Another great opportunity for businesses is to honor their own company-specific days. If you're a beloved company (or want to become one), doing something special for your anniversary or milestones (1 million hamburgers sold) can boost the bottom line. ## **Here is your email marketing content calendar** Fortunately for you, we've done some of the work already. Here is a list featuring some of the days we mention above. Of course, you know your business better than we do, so don't just take our word for it. Instead, focus on the ones that make the most sense for your audience, products, and business goals. We've even provided some links to templates we offer to guide you! ### **September** First Monday – [Labor Day](https://app.cakemail.com/public/templates/seasonal/labor-day) in Canada and US First Sunday after Labor Day – Grandparents Day September – [Fashion Week](https://app.cakemail.com/public/templates/seasonal/fashion-week) in Paris Rosh Hashanah September 21 – International Day of Peace September – [September Equinox / First Day of Fall](https://app.cakemail.com/public/templates/seasonal/first-day-of-fall) Yom Kippur **Monthly themes** * National Latinx/Hispanic Heritage Month ### **October** October 1 – [International Music](https://app.cakemail.com/public/templates/seasonal/international-coffee-day) Day October 1 – [International Coffee Day](https://app.cakemail.com/public/templates/seasonal/international-coffee-day) October 9 – Indigenous Peoples’ Day USA October 29 – National Cat Day October 31 – [Halloween](https://app.cakemail.com/public/templates/seasonal/halloween) **Monthly themes** * [Breast Cancer Awareness Month](https://app.cakemail.com/public/templates/seasonal/breast-cancer) ### **November** November - Diwali November 1 – Day of the Dead / Dia De Los Muertos November 3 - Happy Birthday Cakemail ;-) November 11 – Veterans Day November 11 – [Single's Day in China](https://app.cakemail.com/public/templates/seasonal/single-day) November 12 – [Video Games Day](https://app.cakemail.com/public/templates/seasonal/video-games-day) Fourth Thursday of November – [Thanksgiving USA](https://app.cakemail.com/public/templates/seasonal/thanksgiving) Friday following the Thanksgiving USA – [Black Friday](https://app.cakemail.com/public/templates/seasonal/black-friday) Saturday following the Black Friday [– Small Business Saturday](https://app.cakemail.com/public/templates/seasonal/black-friday) Sunday following the Black Friday – Artists Sunday Monday following the Black Friday – [Cyber Monday](https://app.cakemail.com/public/templates/seasonal/cyber-monday) Tuesday following the Thanksgiving USA – [Giving Tuesday](https://app.cakemail.com/public/templates/seasonal/giving-tuesday) **Monthly themes** * “Movember” — Raising awareness for men’s health issues * Height of holiday preparations and shopping ### **December** December – [Hanukkah begins](https://app.cakemail.com/public/templates/seasonal/hanukkah) December – [Winter Solstice (shortest day of the year)](https://app.cakemail.com/public/templates/seasonal/first-day-of-winter) December 24 – [Christmas Eve](https://app.cakemail.com/public/templates/seasonal/christmas) December 25 – [Christmas Day](https://app.cakemail.com/public/templates/seasonal/christmas) December 26 – Boxing Day December 26 – Kwanzaa begins December 31 – [New Year’s Eve](https://app.cakemail.com/public/templates/seasonal/new-year) **Monthly themes** * Height of the holiday season * End-of-year fundraising ### **January** January 1 – [New Year's Day](https://app.cakemail.com/public/templates/seasonal/new-year) January 15 – Martin Luther King Jr. Day January 17 – [Get to Know Your Customers Day](https://app.cakemail.com/public/templates/seasonal/get-to-know-your-customer) January 23 – [National Pie Day](https://nationaltoday.com/national-pie-day/#:~:text=Which%20day%20is%20pie%20day,first%20three%20digits%20of%20pi.) **Monthly themes** * New Year * Resolutions ### **February** February 2 – Groundhog Day February 6 – [Waitangi Day](https://app.cakemail.com/public/templates/seasonal/waitangi) February – [Chinese New Year](https://app.cakemail.com/public/templates/seasonal/chinese-new-year) February – [Super Bowl](https://app.cakemail.com/public/templates/seasonal/super-bowl) Tuesday before Lent – [Mardi Gras](https://app.cakemail.com/public/templates/seasonal/mardi-gras) February 14 – [Valentine's Day](https://app.cakemail.com/public/templates/seasonal/valentines-day) February 19 – Family Day (Canada) **Monthly themes** * [Black History Month](https://app.cakemail.com/public/templates/seasonal/black-history-month) * Heart Month ### **March** March 8 – [International Women's Day](https://app.cakemail.com/public/templates/seasonal/international-womens-day) March 17 – [St. Patrick's Day](https://app.cakemail.com/public/templates/seasonal/st-patricks-day) March 19 – International Client’s Day March – [Spring Begins](https://app.cakemail.com/public/templates/seasonal/spring) March 23 – Purim March – [Easter](https://app.cakemail.com/public/templates/seasonal/easter) **Monthly themes** * Spring * National Nutrition Month ### **April** April 1 – [April Fool's Day](https://app.cakemail.com/public/templates/seasonal/april-fools-day) April – Passover April 22 – [Earth Day](https://app.cakemail.com/public/templates/seasonal/earth-day) **Monthly themes** * Autism Awareness Month * Oral Health Month ### **May** May 1 – Labor Day (EU) May 5 – [Cinco de Mayo](https://app.cakemail.com/public/templates/seasonal/cinco-de-mayo) [‍](https://app.cakemail.com/public/templates/seasonal/cinco-de-mayo)May 6 – Mental Health Week Begins (CA) May 9 – Europe Day Second Sunday of May – [Mother's Day](https://app.cakemail.com/public/templates/seasonal/mothers-day) May 18 – International Museum Day May 21 – [World Meditation Day](https://app.cakemail.com/public/templates/seasonal/world-meditation-day) May 20 – Victoria Day May 25 – National Wine Day **Monthly themes** * Vision Health Month ### **June** June 1 – [Pride Day](https://app.cakemail.com/public/templates/seasonal/lgbtq-pride-month) June 14 – World Blood Donor Day Third Sunday in June – [Father's Day](https://app.cakemail.com/public/templates/seasonal/fathers-day) June 21 - Indigenous Peoples Day (CA) June 24 – Quebec's National Day **Monthly themes** * [Pride Month](https://app.cakemail.com/public/templates/seasonal/lgbtq-pride-month) * End of School Year / Graduation ### **July** July 1 – Canada Day July 4 – [Independence Day](https://app.cakemail.com/public/templates/seasonal/independence-day) July 7 – World Chocolate Day July 14 – Fête nationale française (FR) July 17 – [World Emoji Day](https://app.cakemail.com/public/templates/seasonal/world-emoji-day) **Monthly themes** * Summer Activities * Vacations ### **August** August 4 – International Beer Day August 8 – International Cat Day August 9 – [Book Lover's Day](https://app.cakemail.com/public/templates/seasonal/book-lovers-day) **Monthly themes** * [Back to School](https://app.cakemail.com/public/templates/seasonal/back-to-school) Don't hesitate to [contact us](https://www.cakemail.ca/contact-us) if you feel there are major events missing. And don't forget to celebrate on July 7! There you have it–the beginnings of your brand-new email marketing content calendar! We hope it serves you well and helps you improve your business over the next year. For more strategies and help with email marketing, [check us out at Cakemail](https://www.cakemail.ca/). You can even start for free.     ‍