# Subject Lines Do’s and Don’ts

- Date: 2022-01-06
- Category: Best Practices / Campaigns
- Canonical URL: https://www.cakemail.ca/blog/post/subject-lines-dos-and-donts
- Language: en-CA

### The Personalized Subject Line

*   Lifehacks for your IPhone
*   It’s back! Your favorite item restocked
*   Attract new customers to your company with $50 in advertising credits!
*   We are absolutely sure you will love this Chris
*   Uh-oh, your prescription is expiring
*   What Did You Think? Write a Review.
*   Important Weather Advisory

### The Seasonal Subject Line

*   Roll out the red carpet! Up to 40% off sale ends tomorrow  
    – Snapfish, using Oscars weekend
*   Mesh: Beat the heat  
    – Nike summer shoe collection
*   The Remedy For Dad Bod  
    – Father’s day promotion from Your Tea
*   Temperatures Fall, Style Rises  
    – Retailer selling coats

### The Curiosity Gap Subject Line

*   If you’re not watching these, you’re missing out
*   You forgot something
*   We are here
*   A Pain-Free Copywriting Process: 5 Key Questions You Must Answer
*   Do You Know This #1 Fiction Writing Trick For Compelling Business Content?

### The Humor Subject Line

*   Where to Drink Beer Right Now  
    (Sent at 6:45am on a Wednesday)
*   Deals That Make Us Proud (Unlike Our Nephew, Steve)
*   Try To Avoid These 27 People On New Year’s Eve
*   NEW! Vacation on Mars
*   Yes, I’m Pregnant. You Can Stop Staring At My Belly Now.

### The Dont’s

The all CAPS screamer:  
LOOK AT OUR NEW COLLECTION

The Punctuation Abuser:  
!!! We are so excited to share our new line of products with you !!!

The From Label Repeater and Generic Snore:  
Company name – \[Company name\] weekly newsletter

The Fake Reply:  
Re: We are happy to help you

The Emoji fanatic:  
😁 Its Friday, 😁😁-Day! 👌😛😍

The False Alarm:  
URGENT – Exaggerated subject line here

#### Use the preheader appropriately: Don’t

*   Don’t let HTML tags in the way
*   Don’t double the text with the preheader
*   Don’t use just a big image so we only see the unsubscribe link!

![](https://www.cakemail.ca/blog/images/61e5da036e769d07f5e8b1a6_Capture-d-cran-2018-11-06-14.09.45-295x300.png)

#### Use the preheader appropriately: Do

*   Personalize
*   Make it fun and engaging
*   Let them overview the content
*   Make it incentive

![](https://www.cakemail.ca/blog/images/61e5da032967612f3d34606d_Capture-d-cran-2018-11-06-14.12.31-300x216.png)

Need some help? [Contact us](https://www.cakemail.ca/contact-us)! We’ll be pleased to discuss with you!