At Cakemail, we've spent the last several months rethinking how we work. Not just adding AI tools here and there, but fundamentally redesigning how our team operates. How we build product, how we support customers, how we make decisions.

We decided to publish the entire framework we're using to do it.

You can read it at ai.cakemail.com.

Why we're sharing this

Most companies treat their AI strategy as a competitive secret. We think that's backwards.

Our competitive advantage isn't knowing that AI changes things. Everyone knows that. Our advantage is how fast we adapt, how honestly we assess our own work, and how deeply we integrate AI into the way we deliver value to you.

Publishing our framework forces us to be rigorous about it. If we're willing to put it in writing for the world to see, we have to actually mean it.

What this means for Cakemail customers

We're a small team serving thousands of businesses. We believe the way we adopt AI will directly affect what we can deliver to you over the coming months.

We're early in applying the framework. The changes haven't fully materialized yet. But here's what we're working toward:

Faster product development. We want to reduce the coordination overhead that slows down feature delivery. When fewer handoffs are needed, things move faster.

Better support. Our customer success team is starting to rethink how they work, not just using AI to draft responses, but questioning which problems should reach a human in the first place.

More with the same team. We're not planning to grow headcount to do more. We're betting that removing coordination bottlenecks will free up energy for building things that matter to you.

What you'll find on the site

The framework covers how we think about AI adoption across the company:

• A vision for what changes when AI is deeply integrated, not just bolted on
• A reference framework with clear levels so every team member knows what "good" looks like
• Practical guides for employees and managers navigating the transition
• Execution standards for how we work with AI systems reliably
• A blog where we share what we're learning as we go

It's not a marketing site. It's a working document that our team is actively using as we navigate this transition.

Why transparency matters here

We don't have all the answers. We're early in this, and some of what we've written will probably turn out to be wrong. But we'd rather be honest about where we are than wait until we have a polished success story to tell.

If our framework is useful to you in thinking about your own organization, even better.

We'd love to hear what you think. Take a look at ai.cakemail.com and let us know.

François Lane, CEO

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