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live events & webinars

Unlock the power of email marketing for your business

Join our free online webinars and experience expert-led, actionable insights that are easy to implement and will help you level up your email marketing.

Watch our past webinars
Deliverability

13.11.2024 1:00 PM

POSTPONED Event: Why are my emails going straight to the junk box? (English) POSTPONED

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Are your emails going straight to the junk box? Wondering how you can improve your email deliverability? You're not alone! Our deliverability experts will give you more explanations and answer your questions.

Presented by Cakemail

Kevin Huxham

Cakemail

Isabel Lapointe

Cakemail

TOPICS & details

You'll learn how to improve your email deliverability and compare your results with other attendees. Plus: the winner of our Deliverability qiz will be announced there. Take the quiz!You could win an iPad!

45 minutes + Questions

English

Automations

4.12.2024 11:00 AM

Email automation: maximize your results without extra resources (French)

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Do you have limited time and capacity? With email marketing automation, you can boost your results without needing additional resources. Join our beginner-friendly training and learn how to use automation to better reach your clients, users, or members while optimizing your time and efforts. Discover how automation can become your tireless partner in ensuring follow-up and engagement with your audience!

Presented by Cakemail

Isabel Lapointe

Cakemail

TOPICS & details

  • What is email automation
  • Key vocabulary
  • Save time and build relationships
  • Optimize engagement, retention, and conversion
  • Examples
  • Creating your first automation

45 minutes + Questions

French

Automations

4.12.2024 1:00 PM

Email automation: maximize your results without extra resources (English)

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Do you have limited time and capacity? With email marketing automation, you can boost your results without needing additional resources. Join our beginner-friendly training and learn how to use automation to better reach your clients, users, or members while optimizing your time and efforts. Discover how automation can become your tireless partner in ensuring follow-up and engagement with your audience!

Presented by Cakemail

Isabel Lapointe

Cakemail

TOPICS & details

  • What is email automation
  • Key vocabulary
  • Save time and build relationships
  • Optimize engagement, retention, and conversion
  • Examples
  • Creating your first automation

45 minutes + Questions

English

Campaign Management

17.9.2025 1:00 PM

Send your first email campaign (English)

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Are you starting with email marketing? We will help you! Choose a good subject, use the pre-header, adhere to best practices, and create your first campaign!

Presented by Cakemail

Isabel Lapointe

Cakemail

TOPICS & details

  • Engagement
  • Managing contacts
  • Creating campaigns

20 minutes + Questions

English

Campaign Management

24.9.2025 11:00 AM

Send your first email campaign (French)

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Are you starting with email marketing? We will help you! Choose a good subject, use the pre-header, adhere to best practices, and create your first campaign!

Presented by Cakemail

Isabel Lapointe

Cakemail

TOPICS & details

  • Engagement
  • Managing contacts
  • Creating campaigns

20 minutes + Questions

French

Audience Management

16.9.2026 11:00 AM

Manage your contact list (French)

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Your contact list is your most valuable asset. Discover how to import your contacts, manage attributes and tags, and segment your list to get the most of it.

Presented by Cakemail

Isabel Lapointe

Cakemail

TOPICS & details

  • Permission types and laws
  • Segment, target and personalize
  • Growing lists

20 minutes + Questions

French

Audience Management

16.9.2026 1:00 PM

Manage your contact list (English)

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Your contact list is your most valuable asset. Discover how to import your contacts, manage attributes and tags, and segment your list to get the most of it.

Presented by Cakemail

Isabel Lapointe

Cakemail

TOPICS & details

  • Permission types and laws
  • Segment, target and personalize
  • Growing lists

20 minutes + Questions

English

Audience Management

23.9.2026 11:00 AM

Smart forms: create your form to get more subscribers on your list (French)

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Join us to create an engaging form using interests to grow your subscriber list. Then, enhance the subscriber experience with a fully branded opt-in confirmation email.

Presented by Cakemail

Isabel Lapointe

Cakemail

TOPICS & details

How to create a form and automatically place new subscribers in the right audience using interests & tags.

If you can't join us live, subscribe to receive the recording!

20 minutes + Questions

French

Audience Management

23.9.2026 1:00 PM

Smart forms: create your form and get more subscribers (English)

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Join us to create an engaging form using interests to grow your subscriber list. Then, enhance the subscriber experience with a fully branded opt-in confirmation email.

Presented by Cakemail

Isabel Lapointe

Cakemail

TOPICS & details

How to create a form and automatically place new subscribers in the right audience using interests & tags.

If you can't join us live, subscribe to receive the recording!

20 minutes + Questions

English

Content Management

30.9.2026 11:00 AM

Master email design and mobile basics (French)

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Discover how to easily create an email that will display a professional design and optimize content features.

Presented by Cakemail

Isabel Lapointe

Cakemail

TOPICS & details

  • Email types and content
  • Best practices for subject lines
  • Optimizing preheaders
  • Branding
  • Mobile and Dark mode
  • Emojis, videos and images

20 minutes + Questions

French

Content Management

30.9.2026 1:00 PM

Master email design and mobile basics (English)

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Discover how to easily create an email that will display a professional design and optimize content features.

Presented by Cakemail

Isabel Lapointe

Cakemail

TOPICS & details

  • Email types and content
  • Best practices for subject lines
  • Optimizing preheaders
  • Branding
  • Mobile and Dark mode
  • Emojis, videos and images

20 minutes + Questions

English

Campaign Management

7.10.2026 11:00 AM

Understand email marketing analytics for maximum impact (French)

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What constitutes a good click-through rate? How are email opens calculated, and are they still reliable? What’s considered a risky level of spam complaints, and how do hard and soft bounces differ in their impact? In this webinar, we’ll explore all these key metrics and help you understand how to use your data to optimize your future email campaigns.

Presented by Cakemail

Isabel Lapointe

Cakemail

TOPICS & details

  • Vocabulary
  • Good and bad results: what are your targets
  • What data is available and how to access it
  • How to use your data to improve your next campaign

20 minutes + Questions

French

Campaign Management

7.10.2026 1:00 PM

Understand email marketing analytics for maximum impact (English)

Loading date and time...

What constitutes a good click-through rate? How are email opens calculated, and are they still reliable? What’s considered a risky level of spam complaints, and how do hard and soft bounces differ in their impact? In this webinar, we’ll explore all these key metrics and help you understand how to use your data to optimize your future email campaigns.

Presented by Cakemail

Isabel Lapointe

Cakemail

TOPICS & details

  • Vocabulary
  • Good and bad results: what are your targets
  • What data is available and how to access it
  • How to use your data to improve your next campaign

20 minutes + Questions

English